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Know your target and why you’re emailing them
If you don’t know who you’re emailing or what you’re trying to accomplish, it’s unlikely that you’ll get a response. Take a few minutes before you write your email to research the person you’re targeting.
First, check to see if the person has a website. If they do, you can often find information about them (and their role) on the site. If they don’t have a website, you can use a site like LinkedIn to find their profile.
On their profile, you can often find their position and what company they work at. You can also use tools like Warmer.ai to write personalized first lines in seconds.
Use a person’s name in your subject line to get responses
While you don’t want to use the person’s name as the entire subject line (that would be spammy), a well-written name will catch their attention and make them more likely to open the email. If you’re having a hard time coming up with a good subject line, try using the following formula:
- The person’s name <> your company name – what you offer
For example, let’s say you’re emailing a potential investor who works at a venture capital firm.
You want to pitch your business idea and are looking for funding. Your subject line might look something like this:
John <> Warmer.ai – Changing the way students learn
Be direct and to the point
One common mistake people make with cold emails is writing a long, drawn out introduction about their company and product.
Instead, get straight to the point of why you’re emailing the person, this snappiest helps massively in writing high converting cold emails that get responses.
Take the time to write a personalized email
You can’t just copy and paste a cold email that you’ve sent to dozens of people and expect to get a response. Every email you send should be personalized.
This means you should take the time to address the person by name, mention something you learned about them online, and reference something they wrote in the past.
This will help you stand out from the crowd and make them more likely to respond.
Don’t constantly send emails requesting meetings
This is one of the biggest mistakes people make when trying to start a relationship with someone new. We all want to get in front of as many people as possible; however, you can’t do it all at once.
Don’t send an email to a person you don’t know asking for a one-on-one meeting. Instead, try to build the relationship first. Send them a thoughtful email or connect with them on social media.
Once you’ve built some initial interest, ask if they would be willing to grab a coffee or talk on the phone. And if you are sending out emails asking for meetings, don’t be disappointed if people don’t respond. Don’t end with something soft like let me know if you need anything else but instead end with a clear CTA like “how about next Tuesday for a call?”
Most people receive dozens of emails per day, and it’s often difficult for them to respond to each one.
Don’t be afraid to reach out again after no response
If you don’t get a response to your first email, don’t give up hope. Instead, send a follow-up email a few days after your initial outreach. The great thing about email is that it leaves a paper trail.
If you send someone an email and they don’t respond, it’s likely they saw it and just chose not to respond. If you send a follow-up email, you have a better chance of getting them to engage with you. In many cases, a cold email may take weeks or months to get a response.
Don’t give up if you don’t get a response right away. Instead, send a follow-up email after a few weeks and see if you can get a response from the person.
Cold emails can be incredibly effective when used correctly. However, many people struggle with writing them because they are uncomfortable reaching out to strangers.
If you follow these tips and make your emails personal, you’ll stand out from the crowd and have a much better chance at getting a response. Don’t be afraid of cold emailing potential partners and clients. Instead, use these tips to warm them up and make your campaign successful.