Cold emailing is a great way to reach out to prospects, but it can be hard to know what to say. That’s because your cold email first line is the main impression you make on your prospect. It’s your job to grab their attention and make them want to read the rest of your email. That’s why personalizing your email is so important. But what’s the best way to personalize your email? Find out how to double your response rate with this one cold email hack.
The #1 Cold Email Personalization Hack That Will Double Your Response Rate
If you want to learn how to make your cold emailing click more often and get a response, I’ve got the cold email personalization hack for you. And what makes it even more effective is that it uses a couple of personality hacks to grab people’s attention. It’s almost like this hack came right out of a Leo Burnett playbook. Here’s how you can turn cold emailing into an art form. Take some time to get to know your prospect and get to know what motivates them. Then, follow these guidelines to double your response rate in cold emailing.
Nearly everybody has a Twitter account, they may not be a regular user, but somebodies Twitter feed provides an intimate glimpse into their interests, desires and dislikes.
Use the following search query hack to quickly find popular tweets by a user:
By putting this into the search bar, you will instantly reveal the top tweets by that user – pick one, eg:
We can quickly establish this speaks directly to Gary’s brand – empathy, appreciation and love of the moment. I could quickly spin up the following:
Hey Gary – loved your tweet about a great day being when you wake up and realize everyone you love is healthy – I could not agree more, gratitude is truly everything. I wanted to reach out ….
2. Warmer.ai for AI Email Personalization
Now of course we’re bias, but truthfully, we’ve created Warmer.ai as the best way to personalize your cold email outreach. This has come from years of sending out emails and understanding the hooks that get people wanting to book a meeting with you.
Simply do the following:
- Sign up for an account on https://warmer.ai
- Enter your recipients company website, or even better, their LinkedIn
- Press “Generate Personalization”
- Wait a few seconds and BOOM! Our AI will research your prospect and generate tons of super personal lines in seconds – crazy powerful!
When you take time to look into somebody, research their content, then provide a unique take on something they’ve said, you’re winning. This is super easy through YouTube – do the following:
- Head to YouTube.com
- Search “prospect name” “company name” (in quotes)
- Find a video that features them, eg:
- Skip half way
- Write down a point they make
Eg for this video, I’d skip half way in and hear Gary say “people want a good bottle of wine without the hassle of understanding it” – boom, this is something we can work with.
Why does this work? Well it shows the prospect that they’re not just a random email on a random list – you’ve gone out of your way to understand who they are as an individual, and actually listen to them and their content – I’ve had top CEOs at Fortune 500 companies respond and book meetings from this kind of personalization, put simply – it works.
Every marketer knows that just a small improvement in your top of funnel means a massive chain reaction that ultimately leads to more sales. Personalizaing your cold email outreach using AI is one of the best ways to do this. If you still like doing things the old fashioned way, then definitely explore these tips and tricks that we’ve used to generate millions in pipeline revenue for ourselves and our clients.