Email personalization is one of the most effective ways to improve your email marketing. But, with so many different types of personalization you can use, it can be tough to know where to start.
In this post, we’ll explore five different types of email personalization you can try today. So, whether you’re a beginner or an experienced email marketer, you’ll be able to add some powerful personalization techniques to your toolkit.
Let’s get started!
Table of Contents
What is Email Personalization?
Before we dive into the different types of email personalization, let’s take a step back and define what email personalization is.
Email personalization is the process of tailoring your email content to match the specific needs and interests of your recipients.
By personalizing your emails, you can create a more relevant and engaging experience for your subscribers. And, when done right, email personalization can lead to more clicks, more conversions, and more loyal customers.
Now that we’ve answered the question “what is email personalization?”, let’s take a look at some of the different types of email personalization you can use.
Now we’re not counting this one, but the least effective email is one with no personalization at all.
Sending generic emails without any personalized content is a surefire way to turn off your subscribers. After all, why would someone want to read an email that doesn’t even address them by name?
If you send 100 emails, with the exact same content 100 times, you can be sure 100% that email will underperform!
First Name Personalization
The most common and basic form of email personalization is to simply include the recipient’s first name in the subject line or in the body of the email.
For example, you might start your email with “Hi [First Name],” or “Thanks for subscribing, [First Name].”
Including a first name is a small personalization touch that can make a big difference. In fact, studies have shown that emails with personalized subject lines are 26% more likely to be opened.
AI email personalization
The next type of email personalization is AI email personalization. This is a relatively new and advanced form of personalization that uses artificial intelligence (AI) to customize your emails.
With AI email personalization, you can automatically insert personalized content into your emails based on each individual subscriber’s interests and behavior.
For example, if you have their LinkedIn username and feed it into some AI software, it can personalize based on a ton of useful factors like job title, company size, or even recent news related to their industry.
Imagine receiving an email with an image of your face with the text “Time for a coffee?” written over the top. It’d get your attention, right?
Lemlist.com championed this technique and continues to have great success using this as their key offering.
Including images in your emails is a great way to grab attention and add a personal touch. And, with image personalization, you can take things one step further by including personalized images in your emails.
There are a few different ways to do this. First, you can include images that are related to the recipient’s interests or past behavior. For example, if they’ve viewed products on your website, you could include an image of those products in their email.
You can also use image personalization to show different versions of an email based on the recipient’s location. For example, if someone is viewing your email from New York, you could show them an image of the skyline. Or, if they’re viewing from Los Angeles, you could show them an image of the Hollywood sign.
Behavioral personalization is another great way to add a personal touch to your emails. With behavioral personalization, you can send different versions of an email based on the recipient’s past behavior.
For example, let’s say you operate a clothing store and someone abandons their shopping cart without buying anything.
With behavioral personalization, you could send them an email a few hours later with a discount code for the items they left in their cart. This is a great way to encourage them to come back and finish their purchase.
The final type of email personalization is segmentation personalization. This is a slightly more advanced form of personalization, but it can be extremely effective.
With segmentation personalization, you send different versions of an email to different segments or groups of people. For example, you might have one version of an email for first-time subscribers and another version for people who have been subscribed for a while.
You can also use segmentation personalization to send different versions of an email based on the recipient’s location, job title, or company size.
This is just a brief overview of some of the different types of email personalization you can try today. If you’re looking to take your email marketing to the next level, I recommend experimenting with a few of these techniques.
Email personalization is a great way to add a personal touch to your emails and increase engagement. There are a few different ways you can do this, including adding images, using AI, or segmenting your list.
Experiment with a few of these techniques to see what works best for your business.