Warmer
When someone has gone out of their way to break off communication with you, the thought of re-engaging them can be daunting. But it’s not impossible! In fact, sometimes all it takes is a well-crafted email and the right subject line. In this blog post, we will discuss how to choose the perfect subject line for reconnecting emails, as well as 10 examples that you can use yourself!
What to Consider When Deciding on a Subject Line
When deciding on a subject line for your re-engagement emails, keep in mind these points. First, you want to keep your subject line relevant to the content of your email. This will help your reader stay focused on the point you are trying to make. Second, you want to keep it short. Remember, your reader has a full inbox. But also, it’s best if it’s not so short that it’s ineffective. Finally, you want to keep it easy to read. Make it easy for your reader to skim, so they don’t feel like you’re beating a dead horse.
3 Tips for Writing the Perfect Subject Line
Here are 3 tips for writing the perfect subject line for your re-engagement emails.
- First, make it short and sweet. No reader wants to get bogged down in a long, complex subject line. Keep it simple, direct, and to the point.
- Second, do your research. What do your reader’s emails look like? What kind of subject line do they typically use? You can use this information to craft a unique subject line that your reader will appreciate. Keep in mind that each reader is different.
- Keep it catchy. You want your subject line to grab the attention of your reader. But also, it needs to be memorable so that you don’t end up using the exact same subject line over and over again.
Keep experimenting until you find the perfect subject line that works for you.
5 Great Examples of Reconnecting Emails
Here are 5 great examples of emails that are re-engaging their reader.
The first is an email sent by Sephora. The subject line is “Welcome Back!” It’s a simple and direct subject line, but it’s also fun and cheerful.
The second email is from Progressive. The subject line is “Get Back on the Road with Us.” It’s a bit more playful.
The third is from WD-40. The subject line is “Looking for a comeback?” It’s a clever play on words.
The fourth is from Goldman Sachs. The subject line is “Reach out if you want us back.” It’s a more direct approach, but still keeps it light.
The last is an email from Square. The subject line is “Let’s get this started over again.”
These subject lines are all straightforward, easy to read, and appropriate for re-engaging your reader.
5 Bad Examples of Reconnecting Emails
Here are 5 bad examples of emails that are re-engaging their reader.
The first is an email from Amazon. The subject line is “You’ve returned.” This may be technically correct, but it doesn’t make it sound like you care that the reader is back.
The second email is from Netflix. The subject line is “Hey, are you still here!?” This is slightly more appropriate, but still sounds unenthused.
The third email is from Stamps.com. The subject line is “We miss you.” This is technically accurate, but seems like a one-worded way of saying you miss the reader.
The fourth email is from Uber. The subject line is “Greetings from Uber.” This is technically correct, but the delivery sounds robotic and the reader probably won’t react to it the same way they would to the subject line “You’ve returned.”
The last one is from Airbnb. The subject line is “Here’s to a great vacation!” While this is technically correct, it’s not what the reader is likely expecting. After all, it’s been a while since the reader stayed at an Airbnb.
Conclusion
When someone has gone out of their way to break off communication with you, the thought of re-engaging them can be daunting. But it’s not impossible! In fact, sometimes all it takes is a well-crafted email and the right subject line. In this blog post, we will discuss how to choose the perfect subject line for reconnecting emails, as well as 10 examples that you can use yourself!
Jason Bright 
